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PR Articles

1: How Do You Plan For the Unexpected? Why Crisis PR Can Save a Company
There is a new price tag for failure, approximately $21.5 billion. That's the amount financial analysts say the Tiger Woods PR debacle has cost the companies who had hired Tiger as a spokesperson. Th

2: How Do You Know Which Medium Is The Right Choice For Your Message?
Five hundred press releases is the average number delivered to the New York Times every day. When you get to major metropolitan daily newspapers, the number drops to about 250, and 100 for community w


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